Tim McCallan Internet Marketing Guru
Given the employment environment wev’e been in for the last couple of years, the economy the way it is, the companies and people who are desparate are coming out of the woodwork in droves, far too many times recently have I encountered unethical practices by businesses and the people they employ.
This is sad, this is what desparte people do, how easy it is to forget who we are and what we stand for when times are hard. I have interview lately with many companies that had no interest in hiring me, but only wanted to know how I was able to get a given website address listed on Google’s 1st Page of query results, they wanted to know my secrets!
Obvious they were desparate, they were willing to give someone unemployed hope of becoming employed just find out what techniques that they might know that they’re present employees didn’t. That is cruel, dispicable, this was a common practice in Phoenix, AZ where I had just moved from, but here in Chicago, IL where I was raised, was quite disheartening for me, I was crushed.
I ask myself is this what the world is coming to, is this what business in America is headed toward, low handed attempts to hopefully find a new approach that a businesses current employess’s couldn’t figure out in Search Engine Optimization that will draw more prospects to your website. Tsk, tsk.
This type of unethical practice has occured during person to person interviews, phone interviews, attempts through email correspondence, for me these attempts are quite transparent, sometimes I have go along, sometime I have given false information, sometimes I have just hung up or walked out, and always feeling alittle betrayed by my brothers, my fellow human beings, lost in their quest to gain advantage in persuing either career asperations, more money, a glowing look from their superiors, envy or whatever!
All of the above reasons are created from greed, pride but mostley from fear, and fear breeds desparation. In 2010 I was forced to retool myself due to what I thought was current employment needs, although I am a programmer – analyst by professional trade I was seeing a need for web development with emphasis on search engine optimiaztion, internet marketing, campaign marketing through internet ads, so I became my own teacher and instructor through self schooling in these concepts and technologies and became good and developed skills in these areas.
Only to be exploited by unethical and small minded individuals and businesses who did not have the gumption, drive, ability to self teach these skills to themselves. These types of individuals will reveal themselves over time and deeds.
http://www.VitalComputerServices.Info is a SEO and digital marketing consulting services.
email us @ VitalComputerConsulting@gmail.com
Born in Chicago, IL I went to Kelvyn Park H.S., Wright Junior College, then to Control data Institute, Before I got into Computers and data processing I played drums professionally in rock bands for 15 years.
I worked with Direct mail companies for 15 years, 10 years as a consultant in the Direct marketing, Bulk email processing. I started out in California as a Political database Administrator for CJL, we maintained over 15,000,000 voter registrar records and their matching voting history, create political audit reports to telemarketing lists, mailing labels and many campaign letters.
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Email marketing could make or break your business, depending on your strategy. It’s definitely possible to get rich with email marketing, but you must do the marketing in a decent way so that the potential customers as well as the targeted customers aren’t being annoyed due to the bombarding emails. Also, to make money in this field, make sure that you have at least created a unique website content that is also interesting enough in order to lure the customers in. Your email marketingmethod should always be concise and informative. You’ll be able to make it big in the industry if your website is already a top-notch.
Once you have managed to set up creative, unique, and proper website content, you’ll need to let the masses aware of your business and the existing website. Be sure to let people know about your business through email marketing, but remember to always respect people’s privacy. Nobody likes their inbox being filled with too many business emails, so you must know how much and when is enough to send people email marketing. You’ll have greater chance to get rich much faster if you have a good reputation among the potential and targeted customers of your choice.
Since email marketing is one of the best, cheapest, and the easiest ways of letting people know about your business, it’s highly recommendable that you try to do your marketing through emails for starter, and also to get rich in a decent way. On the other hand, among the things for you to consider when you’re using email marketing as your business strategy include the following:
Have a clear reason about why your business is unique
When you have enough reasons about why your business is unique, it’ll convince more people to seek your product or service that you offer. Bear it in mind to give these main reasons to your targeted customers when you send them an email about your business. They should give it a try if they’re interested.
Have good subject for the email sent
The subject of your email will summarize your entire email content in which the recipients could either be interested or not. So be sure that your email subject is interesting enough to not let it go to the trashbin. Also, remember to make your email appear legit and trustworthy to anyone.
Get Rich With Courtney!
Two years ago, I featured cooking affiliate programs as my Niche of the Week. My cooking has improved greatly since I wrote that article, and so I have moved on to learning baking. I decided this week, while searching for yet another pastry recipe to try, that I might as well feature baking as my Niche of the Week. 2 topics, 1 round of research. Yes. Because it's fun to multi-task.
According to AmericanBakers.org, the baking industry accounts for about USD $ 300 billion in total economic output. More than a million Americans were employed, directly or indirectly, within the industry in 2010.
But never mind the statistics. Just head on over to Pinterest, or Google any recipe, and you’ll find plenty of websites full of baking recipes, clever decorating ideas, and tips to make your recipes turn out great. I’m telling you now, you’ll be competing with A LOT of other websites in this niche. A thorough research into the niche though will help you select a good angle for your site and map out a marketing strategy.
Keywords: Sharp and Piping Hot
Yes, that's right. Forgive the mixed metaphors here, but the keywords in this niche need to be sharp, precise, on the point, like a good knife. You'll know they are because they will be piping hot and highly competitive, too.
You can go for the general, information keywords like "baking," "bread recipes," or "pastry." These are low competition keywords with good monthly search values.
If you make your keywords specific to the product you're promoting, you are going to have the exact opposite.
How does this work then?
I suggest you get a good fusion of product-specific, buyer-intent, and informative how-to keywords. This means baking recipes and guides sprinkled with product reviews here and there.
Baking Affiliate Programs
As you probably know, I always check ClickBank before I venture out onto the web in search of affiliate programs. The ClickBank Marketplace did not disappoint this time. I was able to find several baking affiliate programs in the MarketPlace that are worth looking into.
Professional pastry chef and instructor Keiko shares her knowledge of how to create delicious baked confections through her website. She offers site members exclusive video lessons and unique recipes, too.
The recurring commission is 50% per sale.
The Macaron Master
If Keiko's shows you how to make scrumptious bakery goodies, The Macaron Master shows you how to make delicate macarons. Their step by step guide shows you how to master macaron making and turn it into a home business.
Commission is at 35% per sale.
Turning Cupcakes Into Cash
Macarons not your thing? How about cupcakes? Turning Cupcakes Into Cash is for cupcake lovers what The Macaron Master is to macaron fans. Learn how to make cupcakes, and turn it to cash.
Unlike The Macaron Master, each sale of this product gets you 50% commission.
Cake Decorating Business Secrets
Another home business that stems from a baking skill: cake decorating. This guide to making a business out of decorating cakes offers affiliates 75% commission per sale.
The MinimalistBaker.com stands out among these baking affiliate programs. The site doesn't teach you how to set up a home business, for one thing. Another is that the recipes require 10 ingredients or fewer. The recipes are mostly vegan and gluten-free, too, so this would be a great product to market to people who are on those special diets.
The Minimalist Baker's affiliate program is through ShareASAle, and commission is 30% of the product's price.
Now, we come to the online stores that sell baking tools and supplies. First up is SweetBakingSupply.com. The site offers all things baking and candy-making: kits, cups, pans, cutters, cupcake toppers, and more. You can even get printable labels and books on baking and candy-making. (Editor's note: I've been to one of Sweet's retail fronts, and it's like a Candyland for me! Pun intended.)
SweetBakingSupply.com manages its own affiliate program using iDevAffiliate. You can sign up directly as an affiliate through the website. Affiliates earn 10% commission for each sale.
It's not a baking site, but it's a one-stop shop for just about anything: books, acne creams, cosmetics, clothing. And of course, tons of baking and kitchen supplies. The commission here is nothing to write home about, but it can add up when a user purchases several items through your affiliate link.
The good thing about Amazon.com is users can end up buying not just baking supplies, but other items too, increasing your commission for that sale with each item.
Let People Know What You're Baking
You've put all the ingredients together, and are ready to build your site. Once you have the site baking in the oven, so to speak, what do you do in the mean time?
Map out your link building strategy. That's what!
Similar to having a brick-and-mortar bakeshop, you need to drive traffic to your website. No traffic to the site means no sales, so it's important that you start on this as soon as the site is up. Some marketers even start promoting their sites and social media presences as they are building!
So, it's never too early to have a link-building strategy. This will be useful once your site is nearly complete. A few solid link-building methods to look at for this niche are :
Social Media Marketing
You knew this method will be part of our recommended link building strategy, didn't you?
You can say that social media marketing is a link building "staple" in the Niche of the Week posts. It's an excellent source of traffic outside of Google, with millions of users logging in daily. It's a great way to interact with your target market. You can get information from people pretty easily, too.
You can tap into this market by creating a page for your site and building followers. You can do Facebook ads to help increase awareness of either your website or your Facebook page.
But really, the baking niche is also best promoted through Pinterest, another popular social media site. Share images of your recipe and connect with other people in community. This is not just an opportunity to build your site's online presence. This is an opportunity to learn from other people in the community.
The baking niche might not be dynamic enough to require constant press releases. That's true.
But there's enough happening on baking websites that you can write a press release about. The brand you're promoting may be having an end-of-season sale. Maybe this popular website is having a bake-off or recipe competition. The company behind one of the products you're promoting may have won a special award.
You can write the press release and place a link back to a relevant article on your site or your affiliate link for the product. Then, distribute to press release sites.
Even if you think that you can handle the research and the writing, even if you think you've got the routine down to a T: It still pays to have a content strategy in place.
Content strategy helps you map out better writing processes for yourself, or for your hired writer. With it, you will be able to continuously publish relevant, entertaining and informative articles in a timely manner on your site.
You want to build a following, gain a wider readership. A good content strategy can help you with that.
Baking Affiliate Programs: Stiff Peaks, Soft Peaks?
The percentage commissions may look tempting, but when you consider the average cost of the products in this niche, you'll see that you'll be getting less-than-spectacular payouts. Unless you have a ton of people purchasing through your site or links, that is.
And that could very well happen, but not within the first 6 months to a year. This is a niche that, like your bread or pastry dough, takes time to rise.
Add the competition and you've got one tough mix.
I wouldn't recommend this niche to those just starting out, but hey, don't let that stop you if the baking niche is truly your passion. If earning from your baking blog is only secondary, then go on ahead. Do your research, start building, and most importantly, keep baking!
If you have a baking website, well, what are you waiting for? Monetize it! There are plenty of home bakers like you that are earning on the side doing something they love. So, why shouldn't you?
I hope you find this week's Niche of the Week as delightful as I did! Be sure to share it using the Share buttons below.
Do you love to bake? Are you keen on starting your own site about baking? What's your favorite dessert? Don't be shy –— leave a comment!